Reasons Why SMS Marketing Is Better Than Any Other Mode of Marketing

SMS Marketing is better than any other mode of marketing? This might seem like a hot topic among marketers all around the world. Most of the marketing mediums have been available since decades, but the widespread of mobile devices has definitely changed the way every marketer treat these options in the marketing plans.SMS Marketing is known to come as a reliable option to reach out to end users with precise and targeted messages. Mentioned below is a complied data that compares SMS marketing with the other modes of marketing to give you an overview of their current standing as an effective marketing tool.1) Open Rate- Open Rate of SMS Marketing – 90%- Open Rate of other modes of marketing – 30 to 35%These numbers do not leave anything for us to debate on as your customer is bound to read your message sent via SMS.2) Quantity matters- Number of text messages; the lesser, the better- Number of emails or ads, the more the betterWe do not need to think about this twice. Just think about how you treat your messages and emails. If you keep receiving an email from the same address, there is a probability you might just open it once. With messages, nobody is tolerant towards unnecessary disturbance. The point of a text message is just to give out the required information in a precise manner and that’s what people expect from marketing messages.3) Nature of Campaign/SMSThe nature of the message is very vital for text messages and any other mode of marketing. For instance, if you have an offer or discount to offer to your customers, SMS Marketing is the perfect mode. No other medium of marketing will create an impact as text messages when discounts and offers are considered.4) Click – Through – Rate- The CTR of SMS Marketing – 40%- The CTR of other modes of marketing – 7 to 10%The reason why every marketer is taking SMS Marketing seriously is because of the wide penetration of mobile phones in the market. Mobile phones are affordable and within everybody’s reach and so are the data packages.And so, the possibility of the end-user opening the link sent via message, provided it is of their given interests, is much higher now than ever.Regardless to say, an SMS will always find a way in your customer’s inbox. Finally, it is safe to say that SMS marketing is a more effective tool than any other. Have you tried it yet?

The Good and the Bad About Online Education

The availability of online education has grown significantly over the past decade and to the point where it is now an option that almost all college and university students think about when comparing their education options. You can not only do online courses and online degrees, but you can fully go attend an online school and graduate with a degree without ever setting foot in a classroom.Even though it is now a viable option there are sound arguments about the pros and cons of online courses, online degrees, and online schools. The following will take a look at the pros and the cons of online education.The Pros of Online Education SchoolsWhen it comes to online schools, most of the pros revolve around the flexibility and convenience that online courses offer to students. Those who advocate for online education often cite these pros:• There is no commute• You can continue to work and pursue your career while going to school• Online school options continue to grow and there is no shortage of online education degrees to consider• Many of the major colleges and universities now offer programs online• Location is no longer a big of a factor when deciding which school to attend• More and more careers are internet based, so doing your degree online makes sense• Online education is ideal for many people that are more introverted and prefer an online learning environment• It is an ideal option for people with physical disabilities• People often are more comfortable engaging with others in an online environmentThe Cons of Online SchoolsWhen it comes to the cons associated with online schools, most of the cons are related to isolation and lack of interaction in the classroom. Those who argue against online education often cite these cons:• There is a lack of human interaction• You miss out on the college experience• There is something to be said about the debates and discussions that occur in a traditional classroom setting• Quality of education is often questioned• Some employers still see online degrees as less credible than traditional degrees• The onus to complete course work is solely on you – some people will have difficulty with this• Online courses open the door for procrastinationThere are good and there are bad things about online education. While it is convenient and the world is now more digital and online-based than ever, there is something to be said about the lack of interaction and quality of education that you can receive online.Overall, when considering your education options, you need to think about the academic situation that makes most sense for you and your current situation. An online school may make sense for you, or it may not. The choice is yours! Just make sure you fairly consider all of your options before making a final decision.

Business Loans In Canada: Financing Solutions Via Alternative Finance & Traditional Funding

Business loans and finance for a business just may have gotten good again? The pursuit of credit and funding of cash flow solutions for your business often seems like an eternal challenge, even in the best of times, let alone any industry or economic crisis. Let’s dig in.

Since the 2008 financial crisis there’s been a lot of change in finance options from lenders for corporate loans. Canadian business owners and financial managers have excess from everything from peer-to-peer company loans, varied alternative finance solutions, as well of course as the traditional financing offered by Canadian chartered banks.

Those online business loans referenced above are popular and arose out of the merchant cash advance programs in the United States. Loans are based on a percentage of your annual sales, typically in the 15-20% range. The loans are certainly expensive but are viewed as easy to obtain by many small businesses, including retailers who sell on a cash or credit card basis.

Depending on your firm’s circumstances and your ability to truly understand the different choices available to firms searching for SME COMMERCIAL FINANCE options. Those small to medium sized companies ( the definition of ‘ small business ‘ certainly varies as to what is small – often defined as businesses with less than 500 employees! )

How then do we create our road map for external financing techniques and solutions? A simpler way to look at it is to categorize these different financing options under:

Debt / Loans

Asset Based Financing

Alternative Hybrid type solutions

Many top experts maintain that the alternative financing solutions currently available to your firm, in fact are on par with Canadian chartered bank financing when it comes to a full spectrum of funding. The alternative lender is typically a private commercial finance company with a niche in one of the various asset finance areas

If there is one significant trend that’s ‘ sticking ‘it’s Asset Based Finance. The ability of firms to obtain funding via assets such as accounts receivable, inventory and fixed assets with no major emphasis on balance sheet structure and profits and cash flow ( those three elements drive bank financing approval in no small measure ) is the key to success in ABL ( Asset Based Lending ).

Factoring, aka ‘ Receivable Finance ‘ is the other huge driver in trade finance in Canada. In some cases, it’s the only way for firms to be able to sell and finance clients in other geographies/countries.

The rise of ‘ online finance ‘ also can’t be diminished. Whether it’s accessing ‘ crowdfunding’ or sourcing working capital term loans, the technological pace continues at what seems a feverish pace. One only has to read a business daily such as the Globe & Mail or Financial Post to understand the challenge of small business accessing business capital.

Business owners/financial mgrs often find their company at a ‘ turning point ‘ in their history – that time when financing is needed or opportunities and risks can’t be taken. While putting or getting new equity in the business is often impossible, the reality is that the majority of businesses with SME commercial finance needs aren’t, shall we say, ‘ suited’ to this type of funding and capital raising. Business loan interest rates vary with non-traditional financing but offer more flexibility and ease of access to capital.

We’re also the first to remind clients that they should not forget govt solutions in business capital. Two of the best programs are the GovernmentSmall Business Loan Canada (maximum availability = $ 1,000,000.00) as well as the SR&ED program which allows business owners to recapture R&D capital costs. Sred credits can also be financed once they are filed.

Those latter two finance alternatives are often very well suited to business start up loans. We should not forget that asset finance, often called ‘ ABL ‘ by those Bay Street guys, can even be used as a loan to buy a business.

If you’re looking to get the right balance of liquidity and risk coupled with the flexibility to grow your business seek out and speak to a trusted, credible and experienced Canadian business financing advisor with a track record of business finance success who can assist you with your funding needs.