US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

Reasons Why SMS Marketing Is Better Than Any Other Mode of Marketing

SMS Marketing is better than any other mode of marketing? This might seem like a hot topic among marketers all around the world. Most of the marketing mediums have been available since decades, but the widespread of mobile devices has definitely changed the way every marketer treat these options in the marketing plans.SMS Marketing is known to come as a reliable option to reach out to end users with precise and targeted messages. Mentioned below is a complied data that compares SMS marketing with the other modes of marketing to give you an overview of their current standing as an effective marketing tool.1) Open Rate- Open Rate of SMS Marketing – 90%- Open Rate of other modes of marketing – 30 to 35%These numbers do not leave anything for us to debate on as your customer is bound to read your message sent via SMS.2) Quantity matters- Number of text messages; the lesser, the better- Number of emails or ads, the more the betterWe do not need to think about this twice. Just think about how you treat your messages and emails. If you keep receiving an email from the same address, there is a probability you might just open it once. With messages, nobody is tolerant towards unnecessary disturbance. The point of a text message is just to give out the required information in a precise manner and that’s what people expect from marketing messages.3) Nature of Campaign/SMSThe nature of the message is very vital for text messages and any other mode of marketing. For instance, if you have an offer or discount to offer to your customers, SMS Marketing is the perfect mode. No other medium of marketing will create an impact as text messages when discounts and offers are considered.4) Click – Through – Rate- The CTR of SMS Marketing – 40%- The CTR of other modes of marketing – 7 to 10%The reason why every marketer is taking SMS Marketing seriously is because of the wide penetration of mobile phones in the market. Mobile phones are affordable and within everybody’s reach and so are the data packages.And so, the possibility of the end-user opening the link sent via message, provided it is of their given interests, is much higher now than ever.Regardless to say, an SMS will always find a way in your customer’s inbox. Finally, it is safe to say that SMS marketing is a more effective tool than any other. Have you tried it yet?

Love Your Money – Love Your Bank Account – Love Your Finances

Sounds crazy to you doesn’t it? Do you find yourself wondering if the guy that wrote that title is a little off in the head? Love your money, love your bank account, love your finances? Who ever heard anything so crazy?Check this out. Are most of the people in the world loving their money these days? Of course, they are not. They are anything but loving their money, right? Is it possible that’s why they don’t have money?Somebody along the line told you to get down when things don’t go right. You know who that somebody is? It’s your friend your mind, that’s who. Your mind tells you get down when things don’t go just exactly as you want them to. And, as things get worse, get more down.Think it through. How do you get up by getting down? How do you get more money? How do you improve your finances? How do you improve your bank account?Here’s your answer. You do it by getting up. To get up, go up.Check this out for yourself. Love is the same energy as positive, success, and abundance. Check it out. How does it feel? Feels right doesn’t it? It feels up, doesn’t it? Of course, it does.Love is goodness. Love is happiness. Love is abundance.The law of the universe is, positive attracts positive.Therefore love your money. Love your bank account. Love your finances.Love them whether you have a little or a lot. Love them in spite of your mind telling you it’s crazy. Love is positive energy. Positive is in the direction of up, right? Love and go up.Love your money, love your finances, love your bank account and they will go up. They will go up because you are up. When you go up, everything goes up. When you’re up, things are looking up.Your mind will try to talk you out of it. Your mind will tell you it’s all just a play on words. You have to decide. Are you going to listen to that mind of yours? How has it worked so far?I’ll tell you how it’s worked. It’s gotten you down. As you have gotten down your money, your bank account, your finances have gotten down, haven’t they?Give love a chance. Give love a chance and see what happens. It’s worth a try isn’t it? It really does make sense, doesn’t it?Whatever your bank balance, whatever your pocketbook, whatever your cash flow, love them and love them some more.The way up is up. Love your money and watch what happens.