SMS Marketing is better than any other mode of marketing? This might seem like a hot topic among marketers all around the world. Most of the marketing mediums have been available since decades, but the widespread of mobile devices has definitely changed the way every marketer treat these options in the marketing plans.SMS Marketing is known to come as a reliable option to reach out to end users with precise and targeted messages. Mentioned below is a complied data that compares SMS marketing with the other modes of marketing to give you an overview of their current standing as an effective marketing tool.1) Open Rate- Open Rate of SMS Marketing – 90%- Open Rate of other modes of marketing – 30 to 35%These numbers do not leave anything for us to debate on as your customer is bound to read your message sent via SMS.2) Quantity matters- Number of text messages; the lesser, the better- Number of emails or ads, the more the betterWe do not need to think about this twice. Just think about how you treat your messages and emails. If you keep receiving an email from the same address, there is a probability you might just open it once. With messages, nobody is tolerant towards unnecessary disturbance. The point of a text message is just to give out the required information in a precise manner and that’s what people expect from marketing messages.3) Nature of Campaign/SMSThe nature of the message is very vital for text messages and any other mode of marketing. For instance, if you have an offer or discount to offer to your customers, SMS Marketing is the perfect mode. No other medium of marketing will create an impact as text messages when discounts and offers are considered.4) Click – Through – Rate- The CTR of SMS Marketing – 40%- The CTR of other modes of marketing – 7 to 10%The reason why every marketer is taking SMS Marketing seriously is because of the wide penetration of mobile phones in the market. Mobile phones are affordable and within everybody’s reach and so are the data packages.And so, the possibility of the end-user opening the link sent via message, provided it is of their given interests, is much higher now than ever.Regardless to say, an SMS will always find a way in your customer’s inbox. Finally, it is safe to say that SMS marketing is a more effective tool than any other. Have you tried it yet?
The Importance of Business Analyst Tools and Benefits of Hiring an IT Business Analyst
Do you want to know the importance of Business Analyst Tools? When it comes to workflow management, you need to use all the tools and processes that streamline and optimize the operations of your business. For instance, you need to utilize software systems that enable you to get improved productivity. These systems include content management systems, document management systems and business process management (BPM) tools.Remember the best workflow management systems can be costly and challenging to implement. However, by seeking the services of an IT Business Analyst, your company will benefit from them, which means you will get the best returns on your investments. In this informative article, we’ll look at five benefits of these tools.1. Improved AccountabilityThe best Business Analyst Tools enable your company to experience improved productivity. Keep in mind many employees don’t respond well to micromanagement, which means you need to use the latest tools to check their productivity. By using the best tools and software, you can know which tasks need to be done, the best team member to carry them out and the specific period the work should be completed.When you know which tasks and goals need to be met, you won’t need to intervene now and then, that’s unless it’s necessary. That improves the relations between the staff and management by removing personal opinions and considerations from any issue. Databases can store records of what occurred in the system, which gives the administration the ability to audit behavior if necessary.2. Reduces the Need for Manual LaborThe best business analyst tools provide your team members with the chance to work on non-repetitive tasks. It means they can expand their skills, for example, by working on aspects that require more human input such as in the production process. The best work management tools ensure that work is done faster and without common human errors. Instead of using these tools to replace employees, you should use them to make the workplace more productive and exciting, which improves the firm’s overall morale.3. Better CommunicationThe best business analyst tools eliminate the need for paper chasing and use of telephones. That makes the office more efficient and greener, which in turn reduces the firm’s turnover rates. Among the reasons for quitting jobs is poor or inadequate communication in offices. By using tracking software, you can provide employees with a better way of finding out what needs to be done right now and in the future. For you to ensure smooth day to day running of the business, you need to make sure your communication is honest and clear to employees.4. Streamlines the Business Operation ProcessesWorkflow or business analyst tools enable you to have valuable insight in the day to day running of your business. For example, by using automation software, you can determine which tasks can be done simultaneously instead of being completed sequentially. You can know which steps are unnecessary; which means you will make informed choices and decisions. For example, you will know which employees perform specific tasks at their best, rather than who happens to be free at that particular time.5. Faster Completion of ProjectsThe best business analyst tools enable you to shorten the duration of projects. For example, you can use them to reduce the period between starting a project and having it approved. As the management, you can set these tools to notify team members when the deadline is approaching or if they have missed it. The team leaders can let employees know of any new projects, changes in scheduling and guideline updates. Remember that in the long run, the time taken to determine these issues can prove to be a lot, meaning you need to use the latest tools to move on to new profitable projects.What to DoWhen switching over to using the best Business Analyst Tools, you may encounter several challenges. That means you should evaluate your office or business needs before deciding to make the switch. If you regularly meet your goals or surpass them, you may choose to leave it as it is. However, if you think you need a general overhaul of your operating systems and routines, you should consider moving your company to the next level.Before implementing drastic changes, you should open up and consult with your team members about the impending changes. You should then consider hiring an expert IT Business Analyst to help in the process. Below we look at benefits of hiring them.Benefits of Hiring an IT Business AnalystOne common question on online business forums is; what are the benefits of hiring an Information Technology (IT) Business Analyst? For some businesses, business analysts provide them with many benefits. However, others may not know these benefits, which mean they fail to get the many positive results that analysts bring to companies. In today’s business environment, business analysis can be the glue that holds a company or business together.What’s The Role of a Business Analyst?Breaks Down Work into Manageable and Small BitsThe primary function of an IT Business Analyst is to help make work more manageable by breaking it into smaller pieces. Developing and testing are also made simpler by business analysts. These professionals ensure all projects are on track by documenting their progress. That means the best returns on your investments.Enhances CommunicationIT Business Analysts ensures the communication lines are kept open, that’s by filling any gaps in the case of breakdowns. They eliminate any confusion in the case of requirements, scope and testing by explaining the processes in a way that team members can understand. It means that the workplace efficiency is improved and tasks completed faster.Provides SupportIn the course of carrying out challenging tasks, the project managers may be overwhelmed by budgets, reports, schedules and other issues. Business analysts can step in and help by providing them with professional support to the team members, project managers and sponsors. The result will be improved returns and faster completion of projects.Increases the Business ReturnsProfessional IT Business Analysts know how to increase the company’s potential benefits and returns. For example, they know how to uncover or discover new business needs and ensure that your business priorities are focused on bringing the best value. Remember that they use the best Business Analyst Tools to arrive at their decisions.What 2018 Holds For IT Business AnalystsAs far as the role of Business Analysts is concerned, the year 2018 offers them new predictions. That’s because new Business Analysts Tools provide them with more chances to improve the operating systems of companies.These professionals will be tasked with many projects that include project and testing management. Many will offer their services on a specialist basis, for example, cost-benefit analysis, scoping and other project requirements.For those with business analysis backgrounds, they will continue their migration towards critical and influential positions in different areas of the organization. The result may be a change in their titles, which may result in disagreement or confusion over their exact job description and responsibilities.How to Hire the Best IT Business Analyst• If you’re asking yourself whether you need to hire a Business Analyst or a project manager, you need to consider the value that each of them brings to your organization or project. In some instances, the project manager may have vast expertise.• On the other hand, the business analyst may have experience and knowledge in examining information and other facts, which means they can provide your company with the right questions and carry out thorough research.• The primary factors for hiring an IT Business Analyst is that he or she can be able to break down information into several parts, document and workflows.• You need to ensure the business analyst you’re hiring has the best experience in the IT field which you need. It may seem like an obvious consideration, but you should remember that IT fields are different.• Other qualities you should consider are their industry knowledge, problem-solving skills and effective documenting. They will ensure you get the best results. Remember that any professional should be self-directed and motivated.• The business analyst should also have the best working skills and communication abilities. They will ensure that he or she works with your team to solve problems. Remember that it’s only through effective communication with your team members that the professional will able to bring you the best results.• When hiring them, make sure you have written agreements on how fast you should expect results, the processes involved and how much they will charge you. That will enable you to plan your budget estimates to ensure that no payment disputes occur during the work or after completion of the project. Compare quotes from different professionals before settling on the best one, who should have experience and provide you with competitive rates.ConclusionThe best IT Business Analyst should be able to use the latest Business Analyst Tools to ensure that your business improves its efficiency and profits. Consider hiring those who use the most recent software and have experience in your particular field.
Accelerate Your Career By Acquiring An Online Education Degree
Do you long for a new or accelerated career, but don’t want to commit to a four year degree program? Surprise, you don’t need a bachelor’s degree! Today’s associate degree programs take only two years and you can acquire one through an online education college. Amazingly, there are 3.2 million higher education students in the United States who are taking courses online and you could be one. (Sloan Survey of Online Learning, Making the Grade: Online Education in the United States).There are many exciting and well-paid careers that require only an associate degree. Consider graphic design, radiologic technology, licensed practical nursing, paralegal, and dental hygiene. The Bureau of Labor Statistics (BLS) projects these jobs to be among the fastest growing in 2006. Here are some facts about well-paid careers that require only an associate degree.Graphic DesignMany people are unfamiliar with graphic design. The Bureau of Labor Statistics states that graphic designers have the most job opportunities in the field of design. There is a 9 to 17% projected increase in employment opportunities between 2007 and 2014.”Success in this industry is based purely on creativity and skill so if you have natural artistic ability, there’s a lot of potential,” says Jason Rich, career expert and author of 202 High-Paying Jobs You Can Land Without a College Degree (Entrepreneur Press 2006).A two year, associate program will help develop your artistic skills and either start a business or find a position in a corporation. A graphic designer earns $29,400 to $50,800 per year. If you love art, this is a great career for you.Radiologic TechnologyA radiologic technologist (RT) is part of a health care team, able to assist in the diagnosis of internal problems and illnesses. An radiologic technologist involves interactions with patients and, in some ways, is similar to being a nurse. The RT tales x-rays and injects non-radioactive materials into patients’ bloodstreams to help diagnose illnesses. This area of study can also lead to further study in CT scanning, MRI technology, and radiation therapy. The earnings of an RT are $36,200 to $52,400 yearly.Physical Therapist’s AssistantThe need for physical therapists’ assistants is expected to increase by 27% or more over the next eight years. This career can prepare you for moving into massage therapy or sports medicine also. The average yearly pay is $31,000 to $44,000. As the baby boomer population ages, there will be a huge need for physical therapists’ assistants. If fitness and sports are your loves, consider this career as a gateway into those arenas.Medical TranscriptionistA medical transcriptionist listens to and transcribes dictated recordings made by doctors and other health care workers. The information is turned into medical reports, letters, and other documents. The BLS expects this job to grow 18 to 26% in the next eight years. Hourly wages run from $11.50 to $16.30. The greatest fact about this career is that it can be done at home! If you have children to care for, this may be the career for you.Licensed Practical Nurse (LPN)Licensed practical nurses work in hospitals, home health care, nursing homes, doctor’s offices, and outpatient care centers. They do many of the jobs registered nurses do. This job is expected to grow at an average rate for LPNs working in hospitals, but for those working in other venues, the job growth rate will be around 27%. The salary rate is $34,000 to $40,600 per year and is expected to rise.Paralegals and Legal AssistantsJobs for paralegals and legal assistants are also expected to increase by 27% or more in the next eight years. They earn from $39,000 to $50,000 per year, which is extremely well-paid for someone with an associate degree. Top paying jobs will be found in the federal government and large law firms, but are available in most cities.When considering an online education, consider the opportunities the online associate degree can provide. Your career possibilities can include business, education, information technology, health, law, and many more. According to the National Science Foundation, more than a fifth of individuals employed in science and engineering fields hold less than a bachelor’s degree, with 17% holding an associate degree. If you’re not sure how much education you want to commit to, an online associate degree is a good, first step. Students often choose an online, associate degree in order to specialize in a field, or to acquire a well-paid career while considering further online education college degrees.(Statistics Source: The Occupational Outlook Handbook 2006-2007, United States Bureau of Labor Statistics)