How to Successfully Meet the Three Biggest Marketing Challenges

I like to think I’m a pretty good marketer of my professional services.After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus.But marketing is still challenging for me and the majority of independent professionals. If it weren’t, we’d all have more clients than we could serve, they’d be paying us high fees, and we’d never having to worry where our next clients would come from.And we wouldn’t need the thousands of marketing coaches and consultants like me offering services of all kinds to help you attract more clients.So, why is marketing so challenging?There are many marketing challenges, however, if you look at marketing closely, there are actually only three big challenges that give us the most trouble.Learn how to meet those challenges and your marketing will become more successful, easier, and fun.Here are those three marketing challenges:Challenge #1. Clearly communicating the value of what you are offering. Someone will not buy your services if they don’t see the real value to them. Your message can’t be vague or confusing; it must be clear and beneficial.One way to zero in on the value of your service is to define the top three attributes your service possesses. One or two is not enough; five or six tends to dilute your message.So, for instance, a sales training company might want to emphasize that their training is guaranteed to increase sales, improve sales confidence quickly, and can be delivered virtually in 45-minute online modules.That’s easy to understand and obviously beneficial. That kind of clear and valuable message is likely to generate attention, interest, and response.Seems simple, but not so easy to do. In my experience with thousands of independent professionals, their messages tend to be vague, not specific, and weak in terms of value.And if that value is not clear, prospects won’t respond.Taking the time to work on your message, fine-tune it, and test it until it gets a favorable response is one of the most important things you can possibly do in your business.To succeed at this task you must get inside the heads of your ideal clients and ask what they want the most, what problems they struggle with frequently, what isn’t working for them, and what could make their jobs easier and more productive.Jaynie L. Smith of Smart Advantage consulting says that 90% of companies don’t really know what their clients value the most. No wonder marketing messages are so bad.You can improve your marketing messages by reading and research (ask Google), sending questionnaires to your clients (Survey Monkey), or conducting a virtual focus group (via Zoom Video). Ultimately, you want to find out their biggest challenges and what they value the most.When you have that marketing intelligence, it will be a lot easier to come up with powerful marketing messages.This is challenging because it takes time and deep thinking. But if you realize its importance, you’ll invest your energies to come up with a powerful message that makes your service attractive, interesting, and compelling to your ideal clients.Challenge # 2. Making your business visible with repeated impressions of your message over time. It can take several impressions before someone responds to your marketing message.Just today, I noticed a message that one of my first level connections had sent to me on LinkedIn. When I checked the message, I noticed that he had sent me a total of 13 messages over a one-year period.The messages were actually very good. They had the right tone and great calls-to-action. It’s just that I don’t pay a lot of attention to my LinkedIn messages and had completely missed the first 12!He understood the value of repeat impressions over time and had developed a system within LinkedIn that had enabled him to send a unique, personalized message every month for a year. Pretty impressive.If he had only sent one or two messages, the chances are good that I wouldn’t have seen them.Again, my experience with the majority of self-employed professionals is that their marketing visibility is, at best, random and inconsistent, and at worst, non-existent.As you may know, I’ve sent out an email newsletter to my list pretty much every week for 21 years. That’s visibility. It’s really quite simple, but not so easy.If you want to be effective at your marketing, you must identify marketing strategies that enable you to get your message in front of your prospective clients consistently.And again, this is challenging. What is the best marketing activity for you, your personality and talents? How can you fit something into your schedule and do it consistently, not for a few weeks but for years?The question is not just what marketing strategies to use. Networking, speaking, blogging, email newsletters, webinars, social media, and direct outreach can all work.The more important question is what strategies will work the best for you and how exactly you can implement those strategies without spinning your wheels.You’re looking for proven, step-by-step instructions so you can evaluate if a strategy is right for you and something you can fit into your schedule on a regular basis. Remember, sporadic implementation is a waste of time.Implementing visibility strategies takes commitment and persistence. Is growing and succeeding in your business important enough for you to make that kind of effort? If it is, you’ll succeed at finding the best strategy for you.The final challenge may be the most important of all to overcome.Challenge #3. Maintaining the right marketing attitude and mindset over time, despite setbacks. If you can’t maintain The 3 R’s of success – responsibility, resourcefulness, and resilience, your marketing will never achieve the results you want.These 3Rs are absolutely essential. Responsibility is the stance that the buck stops with you. You are the only one who will find a way to attract clients and you won’t give up until you find that way. You won’t make excuses or blame circumstances, but instead will be accountable for making results happen.Resourcefulness is the skill to utilize your talents, and abilities to quickly find smart ways to overcome difficulties and find solutions. And to be resourceful, you can’t be full of doubts and fears of failure or rejection. A responsible person commits to finding a way; a resourceful person tries every way possible until they discover the best way.Resilience may be the most powerful trait of all. It’s what enables you to bounce back from adversity, setbacks, and even failures. And if you’re working to attract great clients, you’ll inevitably experience all of those many times. People who are not resilient don’t even try, let alone succeed.All of these essential qualities are in short supply. But if you work to grow those qualities persistently, over time, they will help you succeed with the first two challenging things in marketing – messaging and visibility.Despite these three marketing challenges – messaging, visibility, and mindset – there is good news.Improving your skills or abilities – even a little – in any of these three challenge areas will increase your marketing effectiveness.There is no perfect way of tackling all three challenges and you can’t do it in big leaps that get you there overnight. But you can work on all three slowly, with persistence, making small gains every week.When you improve your messages, you’ll start to see a better response in communicating to your prospects. Marketing then becomes like a game that starts with the question, “How can I communicate my value more clearly and powerfully?”When you increase your visibility, you’ll also notice a better response because to some degree, marketing is a numbers game. Your question might be, “How can I get my message in front of more of the right people this month?”And when you enhance your responsibility, resourcefulness, and resilience, you’ll find that playing the game becomes easier and more fun. The 3Rs are the fuel that enables you to persist with the first two challenges.Where do you start?You start by admitting where you are now and then committing to a purpose (your WHY for being in business in the first place), a goal (a specific thing you want to achieve), and to taking action (the actual steps you’ll implement to get there).Yes, marketing is challenging. But meeting those challenges is absolutely worth it.Cheers, Robert

Exposing the Dirty Truth Behind “Sensitive Skin Care Products”

Do you have sensitive skin and spend your time searching for solutions? Are you always looking for great sensitive skin care products? Lets see exactly what sensitive skin is and what you can do when faced with selecting anti aging products for your skin.Of course there are always people with specific skin conditions. There are clear skin conditions that require the care of a dermatologist and people who may consider that their skin condition requires professional care ought always consult a doctor first. However it’s fair to say that the vast bulk of people with sensitive skin problems do not have skin conditions requiring the care of a dermatologist.If you have delicate skin you know what it’s like. You get the skin redness, dryness, flaking and itching and your skin looks blotchy. However the sad truth is that in almost all cases where this is the case it is not the skin that is the problem but the products that are used on it.The reality is that delicate skin problems are commonly the result of the use of big brand mainstream products such as cosmetics, anti aging products, personal and beauty products such as soaps, shampoos and deodorants that contain ingredients that produce an irritant or allergic skin reaction.This is not because it is impossible to manufacture these products without using these ingredients. It is perfectly possible to manufacture high quality cost competitive personal and beauty care products that work extremely well and which use natural safe and effective ingredients. The problem is that most of the chemical ingredients that produce the skin reactions known as “sensitive skin” are extremely cheap. Many are chemical ingredients produced in a lab and used in many of the big name products that you might be using right now.In fact the problem of dangerous and irritating ingredients in personal products is now so serious that there are entire organizations set up to combat this. Perhaps the best known of these is the Campaign for Safe Cosmetics. They battle against the proliferation of chemical ingredients in personal products that are essentially dangerous to your health, that are irritants your skin and which are in some cases “known to cause cancer”.In fact it is unnecessary for there to be any sensitive skin products such as sensitive skin creams and sensitive skin moisturizers at all. There are many outstanding skin care products, for example, which are highly effective and which use only natural, known safe, and effective ingredients which can be used on all skin types and which do not produce any allergic or irritant skin reaction.In fact the company that makes the worlds best skin care products does not make any delicate skin products. This is because all of it’s products are safe to use on all skin types, work for all skin types, and do not produce any allergic skin reactions. If you use products such as these there is no need to buy any sensitive skin products.Sensitive skin care is not about selecting the best product for your skin type. It is about making a conscious decision to avoid the use of mainstream big brand personal, beauty and body care products such as cosmetics and skin care products, soaps shampoos and deodorants, and substituting natural skin care products and natural cosmetics in their place.If you’d like to find out where to source the worlds best natural skin care products and natural cosmetics visit my website where you can also see a discussion of many of the chemical ingredients used in modern products that cause so many of the sensitive skin care problems that we see in so many people today, and find what I consider to be the worlds best Sensitive Skin Care Products.

Benefits of Nutrition Supplements

Nutrition supplements are not only necessary but are indispensable even for those persons eating balanced diets. There are several advantages that bodybuilding nutrition supplements are able to provide humans that normal food is not able to give.Let us take a brief look at the benefits of nutrition supplements, as the first step in a nutrition guide.
Healthy nutrition increases energy both in body and in mind
It provides relaxation to the mind and the various body parts
Bodybuilding supplements help in beating stress and fatigue
Nutrition supplements sharpens the mind and improves memory power
Healthy nutrition is a great facilitator of detoxification and in overcoming addiction
Nutrition supplements assist you in achieving internal calmness and a connected feeling
All the above processes help in elevating the overall mood, resulting in higher work efficiency
Healthy nutrition is a natural process that gives you the same or even higher energy boost and mood relaxation from tea, coffee, tobacco, liquors, drugs, etc., without their harmful side effectsBody-mind complex should not be violatedThe major difference between these bodybuilding nutrition supplements and the above listed harmful materials is that the natural nutrition supplements work with the innate design of your body and not against it. All addictive materials definitely work against the body-mind system, though they might appear to be working with them.They do provide stimulation and relaxation. That could not be denied. However, the harmful side effects from drinks, drugs, and tobacco far exceed the momentary benefits derived from them. They become an addiction. They leave you exhausted and run down in the long run, because they work against the natural body system. Constant exposure to such violation of the body and mind leads to the dislocation of internal harmony. Disastrous results ensue.Right nutrition guide to healthy lifeNutrition supplements are the exact opposite of the above listed harmful items in functioning. They not only work the body-mind system but enhance the natural abilities inherent in our complex physical structure. There is nothing miraculous about healthy nutrition and bodybuilding nutrition supplements. By nature, they are designed to supplement and compliment the various body functions and mental activities.They are similar in nearly all the aspects to the various chemicals and fluids that we have in our body and brain. Vitamins, minerals, and amino acids present in our body control the function of the various body parts and the activities of the brain. The nutrition supplements just enhance the energy present in the body to higher levels, increase the focusing power of the mind, and usher in overall well being.