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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

Carhartt Flame-Resistant Clothing – Designed to Protect, Built to Last

Carhartt has always designed their product to protect you from cold temperatures and harsh weather conditions. They have also always constructed it to last whether you work in the farm fields, oil refineries, or are doing jobs around the house. In the last few years, Carhartt has designed their Flame-Resistant clothing line and continues to advance their products. These products may not look much different from their other products, such as their pants, shirts, and jackets, but have a purpose to protect the worker.Electric lineman, pipeline and refinery workers, as well as industrial electricians can be at risk of electric arcs and flash fires in their work places. These arc flashes can result in exposure to temperatures as high as 35,000 degrees Fahrenheit, four times the surface temperature of the sun. These flashes are short-lived blasts but with their severity combined with improper clothing, your body is exposed to temperatures that can be very harmful or even deadly.Carhartt has designed their flame-resistant clothing to protect your body from these extreme temperatures and will self-distinguish once the heat source has been removed. With cotton clothing, after the heat source is removed, the material will continue to burn which causes additional injuries to the worker. Carhartt currently makes thirty one different flame-resistant products for both the male and female workers. With each flame-resistant product that they make, it is given a HRC rating which tells the worker the level of protection that the piece of clothing provides. Different industries and jobs require different levels of protection while layering of flame-resistant clothing also adds increased protection to meet these required levels. OSHA regulations have added more strict rules to job sites as to who must wear flame-resistant clothing and what level of protection they must have.Carhartt’s flame-resistant clothing has been built with the long-lasting and durable thinking that most of their customer’s have been used to for many years. Their flame-resistant clothing will continue to be flame-resistant for the life of the garment if the garment-care instructions are followed, unlike some competitors who treat the fabric to be flame-resistant, but is then washed out of the fabric over time.Carhartt has expanded its flame-resistant clothing line just like it did with its traditional work clothing to serve the women in these industries. With different styles of shirts, pants, and jackets for the workers, workers who require this clothing are sure to be not only safe but comfortable in the clothing as well.

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Reasons Why SMS Marketing Is Better Than Any Other Mode of Marketing

SMS Marketing is better than any other mode of marketing? This might seem like a hot topic among marketers all around the world. Most of the marketing mediums have been available since decades, but the widespread of mobile devices has definitely changed the way every marketer treat these options in the marketing plans.SMS Marketing is known to come as a reliable option to reach out to end users with precise and targeted messages. Mentioned below is a complied data that compares SMS marketing with the other modes of marketing to give you an overview of their current standing as an effective marketing tool.1) Open Rate- Open Rate of SMS Marketing – 90%- Open Rate of other modes of marketing – 30 to 35%These numbers do not leave anything for us to debate on as your customer is bound to read your message sent via SMS.2) Quantity matters- Number of text messages; the lesser, the better- Number of emails or ads, the more the betterWe do not need to think about this twice. Just think about how you treat your messages and emails. If you keep receiving an email from the same address, there is a probability you might just open it once. With messages, nobody is tolerant towards unnecessary disturbance. The point of a text message is just to give out the required information in a precise manner and that’s what people expect from marketing messages.3) Nature of Campaign/SMSThe nature of the message is very vital for text messages and any other mode of marketing. For instance, if you have an offer or discount to offer to your customers, SMS Marketing is the perfect mode. No other medium of marketing will create an impact as text messages when discounts and offers are considered.4) Click – Through – Rate- The CTR of SMS Marketing – 40%- The CTR of other modes of marketing – 7 to 10%The reason why every marketer is taking SMS Marketing seriously is because of the wide penetration of mobile phones in the market. Mobile phones are affordable and within everybody’s reach and so are the data packages.And so, the possibility of the end-user opening the link sent via message, provided it is of their given interests, is much higher now than ever.Regardless to say, an SMS will always find a way in your customer’s inbox. Finally, it is safe to say that SMS marketing is a more effective tool than any other. Have you tried it yet?